Facebook: Your Friend in Social Media Marketing

It seems recently that several social media sites have popped up attempting to defeat the king known as Facebook. Try as they might, these other sites have just not found the magic formula to dethrone the ruler. While it's important to maintain a presence on the other social networking sites, chances are you have more customers and followers on Facebook than any other site. Therefore, It's vital to make sure you're using all of the Facebook features to your advantage. As much as we bemoaned the Facebook facelift of 2011, gnashing our teeth at the sight of timeline, there were many positive changes that took place. Many of these positive changes affected the brand pages.

Facebook Insights

Before Facebook updated their site in 2011, many Facebook brand users complained that there was a lack of analytics. Users wanted to have a way to better measure ROI, so Facebook responded with an improved insights page. Users can now use a “talking about this” measurement that will give statistics on likes, check-ins and other interactions. This feature is vitally important and should be used to ensure that your brand and message is getting through to your customers and Facebook users.

Facebook Check-In

If you are familiar with another social media site, Foursquare, you probably will recognize the marketing strategy here. Users can find businesses and deals in their area and share them with friends. What makes Facebook’s check-in feature even better is that every time a user accesses the feature it is automatically shared with all of their Facebook friends as well as on your brand page. This feature works really well for businesses that are looking to reach their local customers. If you're looking to grow your local business, consider offering deals through Facebook.

In addition to these features, it's important to make sure your Facebook brand page offers connections to your company’s site, other social media pages and an email link. Also make sure your page uses all of the social plug-ins:

Like button: Users can like your website, and this will then show up on the user’s profiles and news feeds for their friends and their friends' friends to see

Comments: Users can offer real-time feedback

Registration button: Users can easily sign up for your website feeds through their Facebook account

Recommendations: Users can offer real-time suggestions.

For more information on how to use social media marketing to help your business, please contact MachusSEO today.